Website Design & Development (While Cutting Development Time in Half)

I rebuilt our entire web presence while discovering how to make design handoffs effortless

My role

UX Designer

Industry

IT consulting

Team

Designer, Developer.

Challenge

To create a unified design language that seamlessly connects the product webpage and the company website for a consistent brand experience.

Product Overview

Left Right Mind crafts bespoke user experiences for customer-facing and enterprise products. We tailor strategies to each client’s needs while applying proven business-design principles to maximize impact and ROI. Now transitioning from a consulting firm into a product-led enterprise AI company, this redesign marks our shift toward building repeatable, bespoke AI products grounded in real client problems.

What I executed

Phase 1: Enterprise AI Product Webpage

Mapped stakeholder expectations for user experience and visual direction
Created multiple asset variations to communicate product features effectively
Tested visual styles until finding the right balance of creativity and brand alignment
Built a detailed style guide for development consistency
Learned Webflow to bridge design-development gaps and resolve platform limitations
Collaborated with developers through deployment to maintain design fidelity

Phase 2: Company Website Redesign

Unified inconsistent design structures across the site
Worked with developers to clean up poor class structures, excess wrappers, and responsiveness issues
Rebuilt foundation while redesigning five main pages
Project extended beyond two-week estimate due to technical debt which we solved later.

Phase 3: AIQ Webpage Redesign

Conducted quick user and internal research to identify design improvements
Used Relume AI to rapidly generate and test structural variations
Leveraged knowledge of team preferences to accelerate styling decisions
Designed custom hero section and animation to maintain originality
Delivered in 1.5 weeks using streamlined Relume-to-Webflow workflow.

What I Learned

Design-dev collaboration – Learning Webflow changed how I design. Understanding developer constraints leads to better, more implementable solutions.

Clean systems save time – Well-structured design systems accelerate every future iteration.

AI as a tool – Relume AI drastically speeds up exploration without sacrificing quality.

Vague briefs are opportunities – Ambiguity allows space to elevate work beyond initial expectations.

Every challenge builds skills – Technical and creative obstacles add new perspectives that shape how I solve problems.

Other Work

Part 2 •

Augmented IQ

Design System for an Enterprise Productivity AI

Part 1 •

Augmented IQ

Product Research for an Enterprise Productivity AI

Linkedin Redesign to make it relevant every single day.

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